Agency: BBH
Client: Samsung
The drama.
The thrill.
The emotion.
The moments that last forever.
When what you're watching matters, watch it on a Samsung.
And who better to make the point than... Thierry Henry? A legend who never settled as a player and – now as a pundit who always needs to look his best – will never settle for anything less than the world's number one TV. To stand out in a sea of World Cup celebrity endorsements, we took Henry out of his element, imagining him as an action hero, a K-drama oppa, a noir film detective, a space explorer. A bona fide TV megastar. Working with comedy director Matt Pollock ( CollegeHumor, TruTV, Nickelodeon, PopTV, IFC, NBC), we created a series of sketches showing how different Samsung TV features allow Henry to enjoy his own performance to the fullest.
Client: Samsung
The drama.
The thrill.
The emotion.
The moments that last forever.
When what you're watching matters, watch it on a Samsung.
And who better to make the point than... Thierry Henry? A legend who never settled as a player and – now as a pundit who always needs to look his best – will never settle for anything less than the world's number one TV. To stand out in a sea of World Cup celebrity endorsements, we took Henry out of his element, imagining him as an action hero, a K-drama oppa, a noir film detective, a space explorer. A bona fide TV megastar. Working with comedy director Matt Pollock ( CollegeHumor, TruTV, Nickelodeon, PopTV, IFC, NBC), we created a series of sketches showing how different Samsung TV features allow Henry to enjoy his own performance to the fullest.