Hi, my name is Sid. I am a multidisciplinary designer, art/creative director. I’ve spent the last decade working in both global and independent ad agencies. I’ve work with clients like Riot, Absolut, Samsung, Rimowa, Nike, StarHub, UOB, The Learning Lab and Singapore Tourism Board. It makes me uncomfortable when I talk about this, but I’ve won a bunch of awards and recognitions for my work. Since you are reading this, I assume you are either my prospective employer or client. If not, I apologize for the shameless plug.
My spare time is mostly spent starting/stopping project initiatives with Lydia (my better half), being a critical shopper, climbing walls, Netflixing and exploring the interweb. I am also a founding partner of a design studio called SWELL. Our practice focuses mainly on branding, art direction, graphic design, experimental art installations and whatever we want.
Also, I’m a dad now, so there is no such thing as spare time. ✝
For full CV or to say hello:
sidlimxh@gmail.com
sid@swell.com
or
Linkedin
My spare time is mostly spent starting/stopping project initiatives with Lydia (my better half), being a critical shopper, climbing walls, Netflixing and exploring the interweb. I am also a founding partner of a design studio called SWELL. Our practice focuses mainly on branding, art direction, graphic design, experimental art installations and whatever we want.
Also, I’m a dad now, so there is no such thing as spare time. ✝
For full CV or to say hello:
sidlimxh@gmail.com
sid@swell.com
or
Real footage of my birth at Mt. Alvernia carpark.Honor & Merits
• CREATIVE CIRCLE AWARDS 2023 2 x Gold, 4 x Silver, 1 Bronze
• CLIO ENTERTAINMENT AWARDS 2022 3 x Silver
• CREATIVE CIRCLE AWARDS 2021 3 x Gold, 6 x Silver, 9 Bronze
• BUSAN AD STARS 2021 1 x Gold, 1 x Bronze, 1 x Crystal
• THE ONE SHOW 2021 1 x Merit
• SPIKES 2019 1 Silver, 3 Bronze
• CREATIVE CIRCLE AWARDS 2019 Best of Direct, 2 x Gold, 5 x Bronze, 1 x Shortlist• CANNES LIONS 2019 2 x Shortlist
• IAS HALL OF FAME, CREATIVE TEAM OF THE YEAR
2018 (with Michael Chin),
2016 (with Michael Chin),
2015 (with Khalid Osman, Lester Lee and Michael Chin),
2014 (with Michael Chin)
• IAS HALL OF FAME 2018 3 x Gold
• CREATIVE CIRCLE AWARDS 2018 Best of Show, 4 x Gold, 5 x Silver, 1 x Bronze
• CREATIVE CIRCLE AWARDS 2017 2 x Bronze
• THE ONE SHOW 2017 1 x Merit
• CREATIVE CIRCLE AWARDS 2016 Best of For Good, 1 x Gold, 4 Silver, 3 Bronze
• IAS HALL OF FAME 2016 2 x Silver
• BUSAN AD STARS 2016 1 x Gold
• IAS HALL OF FAME 2015 1 x Gold, 2 x Bronze
• CREATIVE CIRCLE AWARDS 2015 1 x Gold, 7 x Silver, 1 x Bronze
• CREATIVE CIRCLE AWARDS 2014 2 x Silver, 4 x Bronze
• SPIKES 2014 4 x Shortlist
• CANNES LIONS 2014 1 x Gold, 1 x Shortlist
• CREATIVE CIRCLE AWARDS 2013 2 x Silver, 2 x Bronze,
• YOUNGGUNS INTERNATIONAL STUDENT 2011 1 x Finalist
• MCNALLY AWARD 2011 Excellence in the Arts
• VALEDICTORIAN of Lasalle College Of The Arts, BA 2011
• CROWBAR AWARDS 2011 Best of Show, Best of Advertising, 2 Gold, 3 Bronze
Events/exhibition/press
• SWELL feature, It’sNiceThat
• SWELL feature, buro24/7
• Jury for Film & Branded Content @ Creative Circle Awards (CCA) 2019
• Jury for Digital & Mobile @ Creative Circle Awards (CCA) 2018
• Jury for Design @ The Crowbar awards 2016
• ON:2014 @LASALLE College of the Arts Open House 2014
• Art of rebellion - visual interpretations of idioms @ The Lorong 24A Shophouse Series as SUSEJ
• Shift 2.0@LASALLE College of the Arts Open House 2012 as SUSEJ
• Shift 2011@LASALLE College of the Arts, Sonar festival 2011 as SUSEJ
• The LASALLE Show, 2011
Education
- BA (HONS) Advertising Communication (LASALLE College Of The Arts, Singapore)
- Diploma in Design communication (LASALLE College Of The Arts, Singapore)
- Diploma in Interactive Media Design (NYP, Singapore)