Client: STB
Agency: BLKJ
How do you get people to join the hotel industry?
We say, by redefining it – from just a business of hospitality to something more purposeful, more fulfilling and ultimately, more inspiring. A business where you won’t just make bookings, make recommendations or make up rooms. You’ll make someone’s day. Every day. In real, unforgettable ways. Welcome to the Business of Happiness. We launched the campaign across TV, social & OOH featuring real people and their amazing stories.
Agency: BLKJ
How do you get people to join the hotel industry?
We say, by redefining it – from just a business of hospitality to something more purposeful, more fulfilling and ultimately, more inspiring. A business where you won’t just make bookings, make recommendations or make up rooms. You’ll make someone’s day. Every day. In real, unforgettable ways. Welcome to the Business of Happiness. We launched the campaign across TV, social & OOH featuring real people and their amazing stories.
We went on to feature 100 stories of the men and women in the industry over 18 months across social media platforms, recruitment events and even compiled their stories into a book.
