Client: IAS
Agency: DDB Group Singapore

To bring alive the theme: ‘Celebrating the Art of Selling’, we drew inspiration from the people who showed us in the first place that advertising is the art of selling. The idea was to recreate the often crazy, almost mad scratchings scribbles of ideas of a Mad men. Using the iconic silhouettes and quotes of industry legends like David Ogilvy, Bill Bernbach and Leo Burnett, we pieced together portraits that pay tribute to the ideology that made them.