Client: StarHub
Agency: DDB Group Singapore


Social media and gig-loads of data are great for sharing, but for stuff that really matters, nothing beats the intimate connection of a one-to-one phone chat. To launch StarHub’s unlimited talktime plans, we created stories and scenarios that showed how there’s just no substitute for quality talktime. From calling the girl of your dreams to sharing cherished family recipes, we urged mobile phone users to experience the freedom and joy of taking their time.