Client: BBH
A utility jacket designed to tell the story of BBH Singapore’s unique culture, work, and people.
A company handbook deconstructed and reassembled as a company jacket. Each panel of the coat contains everything a new or existing employee might need, from the company ethos to administrative guides.
BBH’s core principles are stitched into the left inlay, to be kept close to heart. A custom inner pocket perfectly holds the BBH Moleskine notebook for ideas on the go. Mental wellness policies and resources are listed in clothing care labels, while tips for expense claims can be found inside the bottom of your broke, empty pockets. Scannable codes scattered throughout the raincoat lead employees to a leave application guide and the office Spotify playlist. The office map, how to lock up the office, a complimentary cup of coffee and even an extra-day-off coupon are hidden in pockets and within the seams.
Made in partnership with local cult brand and merch makers Laughing Tiger, it features a hooded oversized trench silhouette, made with water-proof but lightweight nylon fabric; Perfect for the Monsoon weather in tropical Singapore.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
A utility jacket designed to tell the story of BBH Singapore’s unique culture, work, and people.
A company handbook deconstructed and reassembled as a company jacket. Each panel of the coat contains everything a new or existing employee might need, from the company ethos to administrative guides.
BBH’s core principles are stitched into the left inlay, to be kept close to heart. A custom inner pocket perfectly holds the BBH Moleskine notebook for ideas on the go. Mental wellness policies and resources are listed in clothing care labels, while tips for expense claims can be found inside the bottom of your broke, empty pockets. Scannable codes scattered throughout the raincoat lead employees to a leave application guide and the office Spotify playlist. The office map, how to lock up the office, a complimentary cup of coffee and even an extra-day-off coupon are hidden in pockets and within the seams.
Made in partnership with local cult brand and merch makers Laughing Tiger, it features a hooded oversized trench silhouette, made with water-proof but lightweight nylon fabric; Perfect for the Monsoon weather in tropical Singapore.
