Agency: BBH 
Client: Samsung

The series of films presents relatable scenarios where the Galaxy S25 Ultra’s AI capabilities shine. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.

Samsung via BBH Singapore created the socially forward campaign to connect directly with Gen Z audiences who are actively learning new ways to make their daily experiences more effortless. This is evidenced by the staggering 10.6 million #LifeHack posts shared on TikTok, and more than 40% of US Gen Z viewing AI as their go-to solution for everyday challenges.