Client: Riot APAC
Agency: BBH
This is a pop culture crossover that gamers didn’t know they were hungry for. This Lunar New Year, we wanted to give Taiwanese gamers a reason to unite and help them celebrate what they love –variety food shows and video games.
The Hotpot Showdown gathered streamers over the iconic festive staple of hotpot like never before. They battled it out in the League of Legends: Wild Rift mobile game, destroying monsters in exchange for food. Turning a battlefield into a food menu, cultural delicacies were tagged to gaming objectives on the map. The hour-long show was streamed live on Twitch, Youtube and Facebook, inspiring many to make Lunar celebrations their own.
Agency: BBH
This is a pop culture crossover that gamers didn’t know they were hungry for. This Lunar New Year, we wanted to give Taiwanese gamers a reason to unite and help them celebrate what they love –variety food shows and video games.
The Hotpot Showdown gathered streamers over the iconic festive staple of hotpot like never before. They battled it out in the League of Legends: Wild Rift mobile game, destroying monsters in exchange for food. Turning a battlefield into a food menu, cultural delicacies were tagged to gaming objectives on the map. The hour-long show was streamed live on Twitch, Youtube and Facebook, inspiring many to make Lunar celebrations their own.
Watch the entire full livestream here:
Watch the entire full livestream here: