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Client: BBH

Rinse & Repeat is a tribute to the creative process, carved into a scented soap slab. Oversized and impossible to ignore, it transforms print into a physical product and an everyday washroom break into a moment of reflection. Every surface is etched with raw, unfiltered truths of creativity. More than a message, it’s a tactile homage. Burnouts are temporary. Triumphs don't last.

At the end of the day, all that matters is how you simply Rinse & Repeat.