Client: StarHub
Agency: DDB Group Singapore
A
At a time when the world is more divided than ever, Singapore remains as one united people. While others have chosen to condemn their differences, we have chosen to keep celebrating ours – regardless of race, language or religion. So, to celebrate National Day 2017, we wanted to pay tribute to our fellow Singaporeans. By juxtaposing Dr Martin Luther King Jr's iconic speech “I Have a Dream” with scenes of everyday Singaporean life, we celebrated how far we’ve come on the journey of cultivating racial harmony, reminded everyone how precious it is, and encouraged all to keep working at it.
Agency: DDB Group Singapore
A
At a time when the world is more divided than ever, Singapore remains as one united people. While others have chosen to condemn their differences, we have chosen to keep celebrating ours – regardless of race, language or religion. So, to celebrate National Day 2017, we wanted to pay tribute to our fellow Singaporeans. By juxtaposing Dr Martin Luther King Jr's iconic speech “I Have a Dream” with scenes of everyday Singaporean life, we celebrated how far we’ve come on the journey of cultivating racial harmony, reminded everyone how precious it is, and encouraged all to keep working at it.