Client: The Learning Lab
Agency: BLKJ
The Learning Lab was launching Xin Zhong Wen, a brand new Chinese language school for kids. And they wanted to make a statement. To show Singapore’s parents that Xin Zhong Wen is the one school thattruly knows how to get kids excited about Mandarin. So we teamed up with the one brand every kid loves. And gave free Happy Meals to kids islandwide, on one special condition. They had to order in Mandarin. To help the kids make their orders, we created a singalong video and a guidebook to teach them the words and phrases they needed to know. In the end, we gave out 8000 Happy Meals at 4 McDonald's outlets, in just 2 days. And most importantly, we got kids islandwide lovin' their Chinese.
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Agency: BLKJ
The Learning Lab was launching Xin Zhong Wen, a brand new Chinese language school for kids. And they wanted to make a statement. To show Singapore’s parents that Xin Zhong Wen is the one school thattruly knows how to get kids excited about Mandarin. So we teamed up with the one brand every kid loves. And gave free Happy Meals to kids islandwide, on one special condition. They had to order in Mandarin. To help the kids make their orders, we created a singalong video and a guidebook to teach them the words and phrases they needed to know. In the end, we gave out 8000 Happy Meals at 4 McDonald's outlets, in just 2 days. And most importantly, we got kids islandwide lovin' their Chinese.
