Agency: BBH 
Client: Samsung

Doctor Strange. He’s the master of the most powerful circle in every universe. Except ours.

Because over here, Samsung has introduced a new kind of circle in the Galaxy S24. A new AI-powered feature called Circle to Search, which allows you to Google anything simply by circling it on your phone. To get the world excited before we launched, we invited Doctor Strange to a surprise demo in the world’s most famous circle of all: The Sphere.