Client: SPCA
Agency: DDB Group Singapore
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In 2009, Patti Page recorded “Do You See That Doggie in the Shelter?” – a remake of her world-famous classic: “How Much Is That Doggie in the Window?” Unfortunately, Patti Page passed away shortly after. And the song was never officially released. Working with Patti Page’s songwriter, we released the song globally with a children’s book and a sing-along video — featuring real-life SPCA shelter animals. And together with schools, shelters and libraries, we started teaching the song to children. So our future generations will choose to adopt, because they grew up singing all about it.

Click here to check the availability of the book at a library near you.