Client: Absolut
Agency: BBH
Agency: BBH
2020 been the year of living virtually. In Europe and the US, virtual life looks like continuing well into 2021. Absolut’s new global campaign looks excitedly into the future when real human connections replace online and being #togetherIRL is safe again. The campaign by BBH Singapore introduces new brand platform, It’s In Our Spirit, and is aimed at Millennials and Gen Z.
It features four aspirational talents from diverse backgrounds who champion open and honest conversation – American actress, Tessa Thompson; British musician, MNEK; online gaming star, Ricki Ortiz; and Taiwanese singer, Jolin Tsai, Each of them is a change-maker and outspoken representative of their community.
The full campaign includes an array of social/online content (including a two-minute film that mixes animation with live action), character backstories and a new bottle design to commemorate the campaign. It was launched across the UK, China, Germany, Italy, Spain, Sweden, Ireland, Netherlands, Romania, Thailand, Morocco, Serbia, Hong Kong and South Africa. Next year, the campaign will roll out to Brazil, Mexico, South Korea, the Persian Gulf, SSA, Chile, Greece, Croatia, Latvia and Colombia.
