Sid

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<channel>
	<title>Sid</title>
	<link>https://sidlim.com</link>
	<description>Sid</description>
	<pubDate>Thu, 04 Jun 2026 23:17:39 +0000</pubDate>
	<generator>https://sidlim.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://sidlim.com/Homepage</link>

		<pubDate>Sat, 01 Sep 2018 10:18:44 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Homepage</guid>

		<description>


Hello.

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	<item>
		<title>About</title>
				
		<link>https://sidlim.com/About</link>

		<pubDate>Thu, 30 Aug 2018 09:13:50 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/About</guid>

		<description>


Hi, my name is Sid. I am a multidisciplinary designer, art/creative director based out of Singapore. I’ve spent the last decade working in both global and independent ad agencies. I’ve worked with clients like Riot, Absolut, Samsung, Rimowa, Nike, StarHub, UOB, The Learning Lab and Singapore Tourism Board. It makes me uncomfortable when I talk about this, but I’ve won a bunch of awards and recognitions for my work. And since you are reading this, I assume you are either my prospective employer or client. If not, I apologize for the shameless plug.


I am also a founding partner of a design studio called SWELL. Our practice focuses mainly on graphic design, art direction, experimental art installations and whatever we want.&#38;nbsp;

For full CV or to say hello:

sidlimxh@gmail.com

sid@swell.comorLinkedin&#60;img width="480" height="230" width_o="480" height_o="230" data-src="https://freight.cargo.site/t/original/i/2d7f149b737e42eb2e23e439704df211fd0b2b36ba3da9bd01110b9f613265e5/Apr-06-2021-20-54-49.gif" data-mid="104404992" border="0"  src="https://freight.cargo.site/w/480/i/2d7f149b737e42eb2e23e439704df211fd0b2b36ba3da9bd01110b9f613265e5/Apr-06-2021-20-54-49.gif" /&#62;
Real footage of my birth at Mt. Alvernia carpark.

Honor &#38;amp; Merits 


• D&#38;amp;AD 2025&#38;nbsp;1 x Shortlist
• CREATIVE CIRCLE AWARDS 2025 2 x Silver
• CREATIVE CIRCLE AWARDS 2024 1 x Gold, 1 x Silver, 2 Bronze• THE ONE SHOW 2024 1 x Merit
• CREATIVE CIRCLE AWARDS 2023 2 x Gold, 4 x Silver, 1 Bronze•
 CLIO ENTERTAINMENT AWARDS 2022 3 x Silver
 • CREATIVE CIRCLE AWARDS 2021 3 x Gold, 6 x Silver, 9 Bronze
• BUSAN AD STARS 2021 1 x Gold, 1 x Bronze, 1 x Crystal
• THE ONE SHOW 2021 1 x Merit
• SPIKES 2019&#38;nbsp;1 Silver, 3 Bronze
•
 CREATIVE CIRCLE AWARDS 2019 Best of Direct, 2 x Gold, 5 x Bronze, 1 x Shortlist• CANNES LIONS 2019 2 x Shortlist

• IAS HALL OF FAME, CREATIVE TEAM OF THE YEAR 
2018 (with Michael Chin), 
2016 (with Michael Chin), 
2015 (with Khalid Osman, Lester Lee and Michael Chin), 
2014 (with Michael Chin)

• IAS HALL OF FAME 2018 3 x Gold 
•
 CREATIVE CIRCLE AWARDS 2018 Best of Show, 4 x Gold, 5 x Silver, 1 x Bronze

• CREATIVE CIRCLE AWARDS 2017 2 x Bronze

• THE ONE SHOW 2017 1 x Merit

• CREATIVE CIRCLE AWARDS 2016 Best of For Good, 1 x Gold, 4 Silver, 3 Bronze

• IAS HALL OF FAME 2016 2 x Silver

• BUSAN AD STARS 2016 1 x Gold 
• IAS HALL OF FAME 2015 1 x Gold, 2 x Bronze

• CREATIVE CIRCLE AWARDS 2015 1 x Gold, 7 x Silver, 1 x Bronze

• CREATIVE CIRCLE AWARDS 2014 2 x Silver, 4 x Bronze

• SPIKES 2014 4 x Shortlist

• CANNES LIONS 2014 1 x Gold, 1 x Shortlist

• CREATIVE CIRCLE AWARDS 2013 2 x Silver, 2 x Bronze, 
• YOUNGGUNS INTERNATIONAL STUDENT 2011 1 x Finalist

• MCNALLY AWARD 2011 Excellence in the Arts 
• VALEDICTORIAN of Lasalle College Of The Arts, BA 2011

• CROWBAR AWARDS 2011 Best of Show, Best of Advertising, 2 Gold, 3 Bronze


Events/exhibition/press

• SWELL feature,&#38;nbsp;It’sNiceThat&#38;nbsp;
• SWELL feature, buro24/7
• Jury for Film &#38;amp; Branded Content @ Creative Circle Awards (CCA) 2019
• Jury for Digital &#38;amp; Mobile @ Creative Circle Awards (CCA) 2018
• Jury for Design @ The Crowbar awards 2016

• ON:2014 @LASALLE College of the Arts Open House 2014
• Art of rebellion - visual interpretations of idioms @ The Lorong 24A Shophouse Series as SUSEJ
• Shift 2.0@LASALLE College of the Arts Open House 2012 as SUSEJ
• Shift 2011@LASALLE College of the Arts, Sonar festival 2011 as SUSEJ
• The LASALLE Show, 2011
Education


- BA (HONS) Advertising Communication (LASALLE College Of The Arts, Singapore)- Diploma in Design communication (LASALLE College Of The Arts, Singapore)
- Diploma in Interactive Media Design (NYP, Singapore)


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		<title>Advertising index</title>
				
		<link>https://sidlim.com/Advertising-index</link>

		<pubDate>Tue, 04 Sep 2018 14:29:19 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Advertising-index</guid>

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		<title>Watch It On A Samsung ft Thierry Henry</title>
				
		<link>https://sidlim.com/Watch-It-On-A-Samsung-ft-Thierry-Henry</link>

		<pubDate>Thu, 04 Jun 2026 23:17:39 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Watch-It-On-A-Samsung-ft-Thierry-Henry</guid>

		<description>
	Agency: BBH&#38;nbsp;
Client: Samsung
The drama. 
The thrill. 
The emotion. 
The moments that last forever. 
When what you're watching matters, watch it on a Samsung. 
And who better to make the point than... Thierry Henry? A legend who never settled as a player and – now as a pundit who always needs to look his best – will never settle for anything less than the world's number one TV. To stand out in a sea of World Cup celebrity endorsements, we took Henry out of his element, imagining him as an action hero, a K-drama oppa, a noir film detective, a space explorer. A bona fide TV megastar. Working with comedy director Matt Pollock ( CollegeHumor, TruTV, Nickelodeon, PopTV, IFC, NBC), we created a series of sketches showing how different Samsung TV features allow Henry to enjoy his own performance to the fullest.


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		<title>Samsung Galaxy S25 Ultra</title>
				
		<link>https://sidlim.com/Samsung-Galaxy-S25-Ultra</link>

		<pubDate>Sun, 28 Sep 2025 15:06:13 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Samsung-Galaxy-S25-Ultra</guid>

		<description>
	Agency: BBH&#38;nbsp;
Client: Samsung
The series of films presents relatable scenarios where the Galaxy S25 Ultra’s AI capabilities shine. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.

Samsung via BBH Singapore created the socially forward campaign to connect directly with Gen Z audiences who are actively learning new ways to make their daily experiences more effortless. This is evidenced by the staggering 10.6 million #LifeHack posts shared on TikTok, and more than 40% of US Gen Z viewing AI as their go-to solution for everyday challenges.


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		<title>Black Metal Sheep </title>
				
		<link>https://sidlim.com/Black-Metal-Sheep</link>

		<pubDate>Fri, 16 Dec 2022 02:39:24 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Black-Metal-Sheep</guid>

		<description>
	Black Sheep logotype (Metal version)

Illustrated exploration of metal typography.Silkscreened on a small run of hand-distressed, black heavyweight Champion T.Edition of 20
Printed on Nalgene 32oz wide mouth bottle.
Edition of 7

3D variant lovingly rendered by Nico Tangara


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		<title>Samsung Watch Ultra</title>
				
		<link>https://sidlim.com/Samsung-Watch-Ultra</link>

		<pubDate>Mon, 10 Mar 2025 06:52:53 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Samsung-Watch-Ultra</guid>

		<description>
	Agency: BBH&#38;nbsp;
Client: Samsung
The Galaxy Watch Ultra isn’t just made for adventure—it lives for it. Picture this: you taking on the world’s most unforgiving terrains, all while a dreamy, classic love song “I Will Follow You” by Ricky Nelson plays. No mountain too high, no ocean too deep.This is where rugged meets ridiculously refined. A timeless tune, a camera that takes you on a journey through every twist and turn, capturing the beauty and grit of each moment, pushing us to see it all. With the intelligent, hyper-durable Galaxy Watch Ultra by his side, driving the protagonist forward, every step of the way.


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		<title>Enter the Circleverse &#124; Samsung x Marvel</title>
				
		<link>https://sidlim.com/Enter-the-Circleverse-Samsung-x-Marvel</link>

		<pubDate>Sat, 15 Jun 2024 14:43:35 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Enter-the-Circleverse-Samsung-x-Marvel</guid>

		<description>
	Agency: BBH&#38;nbsp;
Client: Samsung
Doctor Strange. He’s the master of the most powerful circle in every universe. Except ours. Because over here, Samsung has introduced a new kind of circle in the Galaxy S24. A new AI-powered feature called Circle to Search, which allows you to Google anything simply by circling it on your phone. To get the world excited before we launched, we invited Doctor Strange to a surprise demo in the world’s most famous circle of all: The Sphere. &#38;nbsp;

    
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		<title>Rinse&#38;Repeat </title>
				
		<link>https://sidlim.com/Rinse-Repeat</link>

		<pubDate>Sun, 28 Sep 2025 15:36:52 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Rinse-Repeat</guid>

		<description>
	C
Client: BBHRinse &#38;amp; Repeat is a tribute to the creative process, carved into a scented soap slab. Oversized and impossible to ignore, it transforms print into a physical product and an everyday washroom break into a moment of reflection. Every surface is etched with raw, unfiltered truths of creativity. More than a message, it’s a tactile homage. Burnouts are temporary. Triumphs don't last. 
At the end of the day, all that matters is how you simply Rinse &#38;amp; Repeat.


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		<title>Nike &#124; Courtyard Manila</title>
				
		<link>https://sidlim.com/Nike-Courtyard-Manila</link>

		<pubDate>Mon, 27 Nov 2023 22:47:00 +0000</pubDate>

		<dc:creator>Sid</dc:creator>

		<guid isPermaLink="true">https://sidlim.com/Nike-Courtyard-Manila</guid>

		<description>Client: NIKE
Agency: BBH


The Courtyard is located in the heart of Bonifacio Global City, a district in Taguig, Metro Manila, Philippines. The space is a popular destination for Manila youth, serving as a hangout spot and sports hub. Covering 2,182 square meters, the space includes two full-size basketball courts made of Nike Grind and one half-court training area intended for practice shooting. Weekly pickup games and regular basketball camps will be led by Nike coaches, and Nike Members will be able to reserve the courts through the Nike App. All programs, skill camps and athlete camps will be offered for free year-round.


To help further grow the basketball community and expand sport for the next generation, Nike is partnering with Girls Got Game Philippines, a local nonprofit that aims to empower young women through sport. Weekly programs such as “Her Hoops” and elevated events such as “Her Weekend” will be available for female ballers across Manila. As part of the coaching camps, Nike will organize athlete skills camps, prime-time pickup games, and shoe trialing for the basketball campers.“Having this court here in the heart of Metro Manila is huge,” says Xavier Nunag, Commissioner of the University Athletic Association of the Philippines. “It’s different when you play alone in your barangay. Playing here gives you the prime-time feeling that you’re part of Filipino basketball culture.”
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Created by homegrown artist Kiefer Indiongco, the Courtyard’s design is inspired by the vibrant festivities of the Philippines and the country’s love for the game. The design features traditional patterns weaved together with basketball symbols to celebrate the everyday player in Manila.
&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/759073da87d7d8e55d7a198b785d31e5fb1be3c332f4b2dd8f305779fd5d8e02/IF400949_R3.jpg" data-mid="217421564" border="0"  src="https://freight.cargo.site/w/1000/i/759073da87d7d8e55d7a198b785d31e5fb1be3c332f4b2dd8f305779fd5d8e02/IF400949_R3.jpg" /&#62;
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